Yong Eng Kwang, a Malaysian aged 38, is our COO. He has over 17 years of experience in the retail industry.

He obtained a Master of Management (Distinction) from the Open University Malaysia in 2021. He was admitted as a Member of the Malaysian Institute of Management in 2023.

In 2006, he began his career and joined 99SM as a store manager, where he was responsible for overseeing the day-to-day operations of 1 of our outlets. He was subsequently promoted to Training Manager in 2008, where he was responsible for recruiting and developing talents as well as devised an outlet operation training programme for our Group.

Thereafter, he was promoted to the position of Branch Operation Manager in 2013, General Manager of Branch Operations in 2015 and Director of Branch Operation in 2021, where he was responsible for, amongst others, managing the daily operations of our outlets in Peninsular Malaysia, providing training to our outlet managers, developing and implementing growth strategies as well as managing various operational aspects of our Group such as, maintenance of the outlets in Peninsular Malaysia, customer service, industrial relations and governmental affairs of our Group.

He was promoted to his current position as COO in 2023 where he is in charge of overseeing the entire operations of the outlets of our Group and continues to oversee the industrial relations and government affairs of our Group.

Ong Yee Peng, a Malaysian aged 33, is our CFO. She has over 11 years of experience in auditing and accounting.

She obtained a Bachelor of Business in International Business (Accounting) from Edith Cowan University, Australia in 2011. She was admitted as a member of the ACCA since 2018 and as a Fellow in 2023. She has also been a member of the MIA since 2019.

She began her career in 2012 as an audit assistant at the accounting firm, Crowe Horwath Malaysia (now Crowe Malaysia PLT) and left in in 2017 where her last designation was audit assistant manager, responsible for managing audit portfolios of clients in various industries.

She briefly joined Paul Hype Page Consulting Pte Ltd, an accounting firm in Singapore, from December 2017 to March 2018 as a corporate specialist assistant manager. She left to complete her ACCA on a full-time basis.

Between August 2018 and November 2019, she served as an assistant manager of finance at various companies, namely Golden Screen Cinemas Sdn Bhd, Cinead Sdn Bhd, Glitters Café Sdn Bhd and Mac Food Services (M) Sdn Bhd, where she was responsible for their financial reporting and management of operational finance.

In December 2019, she rejoined Crowe Malaysia PLT as an audit assistant manager and was subsequently promoted to audit manager until her departure in 2022.

She joined 99SM as an accountant in July 2022 and was subsequently promoted to CFO in May 2023, where she was responsible for the financial management of our Company and Group, overseeing the statutory reporting and internal management reporting functions of our Group, ensuring appropriate financial planning and financial corporate compliance, treasury, tax and other finance operations.

Lee Lay Liang, a Malaysian aged 48, is our Executive Director and leads our payments division. She is also a member of our Key Senior Management and is the younger sister of Lee Thiam Wah. She was appointed to our Board on 28 November 2023. She has more than 29 years of experience in the retail industry.

Joining us in 1994, she has a long career with our Group, gradually rising through the ranks to assume her current leadership role. She completed an executive programme from SPACE known as Executive MBA programme in collaboration with Southern University College, in 2023.

She began her career when she first joined Ninety Nine Market (sole proprietorship of Lee Thiam Wah) in 1994 as an account executive. In 2000, she was appointed as an administrative executive of 99SM where her main responsibilities included overseeing the stock count processes, costing related matters, payment processing and payroll management. During this period, she assisted our Group in establishing our initial finance operations as our Group’s financial reporting requirements became more demanding and complex due to our high pace of growth.

Throughout the years, she has been a key member of our management team, working with Lee Thiam Wah to support his plans to expand our business. Since 2018, she was appointed as a board member of our key operating subsidiaries, 99SM and 99EM, together with Lee Thiam Wah. She presently leads our payments division, working with and in coordination with our CFO in managing the payments to our Group’s approximately 650 suppliers and vendors as well as oversees the payroll management for our Group’s over 20,000 employees.

Leong Sau Chan, a Malaysian aged 46, is our Alternate Director to Lee Lay Liang and Director of Business Development. She was appointed to our Board on 28 November 2023 and is also a member of our Key Senior Management. She has over 23 years of experience in the retail industry.

She obtained a Bachelor of Arts in International Business Administration from the University of Northumbria at Newcastle, England, in 2000.

She joined 99SM in 2000 as an Assistant Manager, where she was involved in various operational matters, including day-to-day operations of the outlets such as ordering and receipt of goods, the setting up of new outlets, as well as assisting with administrative work including, amongst others, preparation of daily reports and recruitment of employees.

In 2007, she was promoted to Manager of Business Development and her duties were streamlined to focus more on the expansion of our outlets. She was also responsible for the overall licensing of all our outlets in Peninsular Malaysia, registration of our Group’s trademarks and involved in matters related to land acquisition.

She assumed her current position as Director of Business Development in 2016, where in addition to her existing responsibilities, she leads the Business Development team in identifying business and potential growth opportunities as well as analysing, identifying and implementing outlet expansion strategies.

Foo Meng Keet, a Malaysian aged 43, is our General Manager of East Malaysia Operations. He has over 18 years of experience in the FMCG retail industry.

He graduated with a Bachelor of Food Science and Technology from the Universiti Putra Malaysia in 2003. Thereafter, he obtained a Master of Business Administration from Universiti Utara Malaysia in 2005.

He began his career in 2003 as a Quality Assurance Executive for Soon Soon Oilmills Sdn Bhd, where he was responsible for quality control activities. He left Soon Soon Oilmills Sdn Bhd in 2005.

From 2005 to 2023, he worked at Nestle. Over this period, he has held various sales and marketing positions including Distributor Development Manager, Brand Manager, Customer Business Manager and Category Development Manager. Throughout his 18 years of employment with Nestle, he was part of their marketing team and had engaged with various distributors and retailers nationwide for the distribution of Nestle’s products.

He joined 99EM as General Manager of East Malaysia Operations in March 2023 where he is tasked with overseeing our Group’s operations and government affairs in East Malaysia.

Yong Kin Onn, a Malaysian aged 66, is our Director of Management Information System. He has over 37 years of experience in the IT industry.

He obtained a Bachelor of Science from the University of Guelph, Canada in 1986.

He began his career as a programmer at Information Systems Research Sdn Bhd, a software company, in 1986. Thereafter, he resigned in 1988 to be a freelance programmer, where he developed software, particularly accounting and inventory software on a freelance basis. In 1990, he returned to Information System Research Sdn Bhd as a software manager, where he led a team of programmers in the design and development of software used in various industries, including retail, until his resignation in 1995.

In 1996, he joined Spektrum Imej (M) Sdn Bhd, as a software manager, where he was tasked with software development. He subsequently joined The Store Corporation Berhad, a supermarket cum departmental store chain, in 2005, as their Management Information System Assistant General Manager. He was the head of the Management Information System Department where he led the company’s IT team and oversaw the company’s IT and communications portfolio, until his resignation in 2010.

He joined 99SM in 2011 as our General Manager of Management Information System, where his duties include designing, developing, implementing and deploying our Group’s in-house warehouse management system and POS system at our outlets. He also developed the procedures for, amongst others, the security, disaster recovery and contingency plan for the systems.

He assumed his current position as our Director of Management Information System in 2013.

Mak Pooi Hin, a Malaysian aged 59, is our General Manager of Account. He has over 34 years of experience in accounting.

He obtained a Bachelor of Business Administration from the National Chengchi University, the PRC in 1989.

He began his career in 1989 at Chunghwa Picture Tubes Sdn Bhd, a manufacturer of cathode ray tubes, as an assistant account manager where he was responsible for preparing reports on the company’s financials. Thereafter, from 1997 to 2008, he was an account officer for various companies, namely, The Store Corporation Berhad, a supermarket and departmental chain from 1997 to 2002, Able Steel Pipes Sdn Bhd, a manufacturer of mild steel pipes from 2002 to 2007 and Care Coils Sdn Bhd, a manufacturer of coil springs from 2007 to 2008. As an account officer, he was responsible for the preparation of the companies’ financial statements and various other finance operations.

He joined 99SM in July 2008 as Account Manager and was the head of our Accounts Department, where he was responsible for the preparation of financial reports. He was subsequently promoted to Senior Account Manager in 2016, where in addition to his existing responsibilities, he acted as the liaison with our financiers. He assumed his current position as our General Manager of Account in 2023.

Chia Yong Cherng, a Malaysian aged 44, is our Director of Logistics. He has over 15 years of experience in the retail industry.

He obtained a Bachelor of Arts in International Business Administration from the University of Northumbria at Newcastle, England, in 2003.

He began his career as a field underwriter for American International Assurance Company, Ltd in 2002. He subsequently joined 99SM in 2006 as a Branch Leader and has since held a number of positions within our Group, including Branch Leader, Area Supervisor, Logistic and Warehouse Manager, Senior DC Manager and General Manager of DC.

He assumed his current position of Director of Logistics in 2021 and is responsible for overseeing our Group’s supply chain, which includes the expansion and daily operations of our DCs as well as the logistics of the distribution of our products from our DCs to our outlets.

Mohd Mahrus Bin Mohd Faizail, a Malaysian aged 37, is our Senior Manager of Branch Administration. He has over 12 years of experience in the retail industry.

He obtained a Bachelor of Applied Arts with Honours from Universiti Malaysia Sarawak, Malaysia, in 2009.

He began his career in 2010 as an administrative officer for Fiverules Dynamic Sdn Bhd, where he was tasked with liaising with clients for quotations and project scheduling. He left to join 99SM in 2011 as an Assistant Branch Manager, where he supervised the daily operation of one of our outlets.

He rose through the ranks to become a Branch Manager, Area Manager, Assistant Manager of Operations, Division Manager of Branch Operations and finally, to his current position of Senior Manager of Branch Administration in 2023. His responsibilities include matters relating to outlet maintenance, handling product complaints and acting as liaison with governmental authorities such as MDTCL, MOH and various other ministries.

Tee Tian Hock, a Malaysian aged 49, is our Senior Manager of Project Department. He has over 25 years of experience in the retail industry.

He completed an executive programme from SPACE known as Executive MBA programme in collaboration with Southern University College, in 2023.

He began his career when he first joined Ninety Nine Market (sole proprietorship of Lee Thiam Wah) in 1992 as a store keeper. In 1995, he left to join Jastar Food Industries Sdn Bhd (now Linaco Food Industries Sdn Bhd), a food manufacturer, as a supervisor, where his duties include storekeeping and as a packing technician, until his resignation in 2000.

He joined 99SM as a retail development and technical supervisor from 2000 to 2003, where he was responsible for setting up new outlets, including preparation of the layout of our outlets and overseeing various other outlet operations.

He left for a brief period from 2003 to 2004 to set up a café business under Star Pisces Café Sdn Bhd, where he was a director. He returned to 99SM in 2004 as a maintenance and equipment executive, and rose through the ranks to become a Project Manager and assumed his current position of Senior Manager of Project Department in 2021. He is responsible for preparing the installation plans for new outlets as well as managing the installation of the racking systems, signboards, CCTV and alarm systems, etc, of our new outlets and DCs.

In 2023, he was given a new responsibility of overseeing our operations in the PRC, including sourcing of products as well as acting as liaison with our suppliers in the PRC. He is currently the legal representative and executive director of both of our PRC subsidiaries.

Yeoh Kian Hui, a Malaysian aged 43, is our General Manager of Management Information System. He has over 20 years of experience in MIS Department 99SM.

He has obtained Bachelor Of Computer And Information Science in 2023 at the University of South Australia, Sepang Institute Of Technology.

He began his career in 2007 as MIS Executive and followed by the promotion to MIS Manager in 2008, then in 2016 he was promoted as General Manager for MIS Dept. He is currently tasked to oversee the Group’s IT infrastructure including but not limited to addressing technical issues and improve system performance.

Lee Pei Yong, a Malaysian aged 44, is our Head of Human Resources and has over 11 years of experience in HR leadership.

She has obtained the Bachelor of Arts in International Business Administration from the University of Northumbria at Newcastle, England in 2003.

She began her career as HR Manager in 2013, as is currently overseeing the development and implementation of HR strategies including but not limited to talent development and performance management that support the Group’s business objectives.

Tan Hui See, a Malaysian aged 40, is our Senior Manager in Trading Operation and has over 21 years of extensive experience in the industry.

Her academic journey began with a Diploma in Business Studies from the Advance Learning Centre in 2002. In her pursuit of excellence, she furthered her education by earning another Diploma in Business Studies from Camford Business School in 2008, and subsequently attained a Professional Master in Business Administration from University Technology Malaysia in 2022.

She began her career as a Trading Executive in year 2007 and was promoted to Senior Manager of Trading Operation in year 2021 as is currently overseeing the daily operations of trading, ensuring seamless execution of trading process between the Group and its business partners.

Tan June Meng, a Malaysian aged 33, is our Senior Manager of Administration. He has over 12 years of experience in administrative management.

He has obtained a Diploma in Information Technology (Software) in 2012 and subsequently in 2023, he has completed an executive programme from SPACE known as Executive MBA programme in collaboration with Southern University College.

He began his career as Branch Manager in 2012 and was promoted to Area Manager in 2013. In 2016, he was transferred to the HQ and was promoted as Manager in Administration Dept.  He is currently tasked to ensure the Group’s daily administrative operations run smoothly including office management, facilities management and branches & internal administrative support services.

Ting Koon Chie, a Malaysian aged 39, is our Senior Manager for Branch Set-up and Equipment. He has over 24 years of experience in the retail industry.

He has completed an executive programme from SPACE known as Executive MBA programme in collaboration with Southern University College in 2023.

In 2000, he began his career as a store manager in 99SM and was promoted as an Assistant of maintenance & equipment department and in 2012, he was promoted as Manager for Branch Set Up & Equipment dept. He is currently responsible for managing the planning for new branches setup, equipment setup, and operational readiness of new branches locations to ensure these new branches are set up efficiently and effectively.